There are so many ways to think about your business reputation.
With the in-person experiences of customers, your reputation is also affected by your company’s web presence. Whether you manage a brand, yourself or a business, your online reputation is often the first impression potential customers will see. BUT, is your web presence making you or your business sparkle, or is it hurting your business reputation? Are you even paying attention to what your customers are saying about you, your product, your business online?
Your potential customers learn about your business by searching for you online. So, why not to do the same! Search for “your business name reviews“ using search engines like Google, Yahoo, or Bing to see what kinds of reviews your business is getting. This can help you determine what is being said about your business, and where it is being posted.
Try to respond to good reviews via private message, that way you don’t overwhelm your review page with your own comments. When you have a negative review ( it happens…), don’t panic! Apologize for the incident and let the costumer know it will never happen again.
If you have a profile on networks such as LinkedIn, Twitter, Facebook, etc., make sure your bio or information about your business is correct and similar. You don’t want to be one person on your website and completely different on Twitter account, same applies to your business as well.
There are plenty of tools available, that help you monitor your web presence and see how consumers perceive your website or online business. Here are some online reputation monitoring tools worth checking out:
– BackType (acquired by Twitter ) measures engagement and its impact on KPIs like revenue, page views, sign ups, downloads and more.
– helps you to understand and manage what people see when they search for you on Google. It feels a lot like Google alerts, but is more upfront and user-friendly.
– help you track or update your entire online presence from a central hub.
On of the nice features of WordPress is moderation of comments people post on your blog. It allows you to prevent comments from appearing on your site without your express approval.
It’s important to build a positive reputation online, TRUST is very important. Your reputation can either build or ruin your whole business, so pay attention to what is being said online about you, your product or services, your business.