Your online reputation matters! Yes, it really does!

There are so many ways to think about your business reputation.

With the in-person experiences of customers, your reputation is also affected by your company’s web presence. Whether you manage a brand, yourself or a business, your online reputation is often the first impression potential customers will see. BUT, is your web presence making you or your business sparkle, or is it hurting your business reputation? Are you even paying attention to what your customers are saying about you, your product, your business online?

Your potential customers learn about your business by searching for you online. So, why not to do the same! Search for “your business name reviews“ using search engines like Google, Yahoo, or Bing to see what kinds of reviews your business is getting. This can help you determine what is being said about your business, and where it is being posted.

Try to respond to good reviews via private message, that way you don’t overwhelm your review page with your own comments. When you have a negative review ( it happens…), don’t panic! Apologize for the incident and let the costumer know it will never happen again.

If you have a profile on networks such as LinkedIn, Twitter, Facebook, etc., make sure your bio or information about your business is correct and similar. You don’t want to be one person on your website and completely different on Twitter account, same applies to your business as well.

There are plenty of tools available, that help you monitor your web presence and see how consumers perceive your website or online business. Here are some online reputation monitoring tools worth checking out:

1. BackType Alerts

– BackType (acquired by Twitter ) measures engagement and its impact on KPIs like revenue, page views, sign ups, downloads and more.

2. Me on the Web from Google

– helps you to understand and manage what people see when they search for you on Google. It feels a lot like Google alerts, but is more upfront and user-friendly.

3. Ping and TweekDeck

– help you track or update your entire online presence from a central hub.

On of the nice features of WordPress is moderation of comments people post on your blog. It allows you to prevent comments from appearing on your site without your express approval.

It’s important to build a positive reputation online, TRUST is very important. Your reputation can either build or ruin your whole business, so pay attention to what is being said online about you, your product or services, your business.

Why You Need To Have A Web Presence

In total there are 2 billion global internet users, in North America alone there are over 250 million people online, meaning it is a huge market just waiting to be tapped into. It does not matter if you are a shop keeper or a hair dresser in a competitive market or a quiet niche, having a web presence for your business is vital for growth and success, but why?

Offline business relies on customers finding you by walking into your store by chance, finding your phone number and ringing you up or just by word of mouth, in other words the buyer always comes to you and it’s never as straight forward for the potential purchaser as you’d want it to be.
Online businesses can simply target customers by posting on forums or chat rooms related to their business, it’s simple, easy and highly targeted, oh and it’s 100% free.

Another reason why you should have a web presence is for the simple ease of communication with passing clients. Instead of telling them your businesses actual address, you can just tell them your website’s address, it is a lot more modern and a lot easier.
The main advantage of having a web presence is the sheer number of clients and customers you can connect with, conventional offline businesses can only makes sales for their products or services from their local customer base.

A website can connect with people from all four corners of the world, meaning you can reach millions of people instantly. It’s simple business; more customers means a lot more sales, which can only ever be a good thing.
If your business still doesn’t have a web presence then it’s down to either two things, you think you don’t need a site online or you don’t know how to set up a website. Both schools of thought are blocking you from reaping huge rewards by marketing your business online.
In New York there are hundreds of web design companies that can cater for your online needs, so many in fact that it’s extremely hard to find the right one suited to your business.

It doesn’t matter if you live in the centre of New York or Stamford, CT, you can always find the designer perfectly suited to your business, whether it’s a local or non-local designer.
With a local web designer, they will be able to build a web presence whilst informed on the local area so they make the site feel authentic and genuine. However a non-local designer can bring in creativity and originality that could separate you from other generic local businesses.
At New Dynamic Media, we recently designed a website for a small construction business that still didn’t have a web presence after years of trade. Once their website was up and running they were able to network more effectively and efficiently with clients. They have since seen noticeable improvements in gaining clients and an increase profits.
Don’t let customers and sales slip through your fingers, get a web presence today.