Get The Most Out of Facebook Marketing

In the world of social media, you can either sink or swim with the noise. Most of us have a social media page of some sort. The most popularly used one being Facebook! With over 936 million, daily, active users, it is easy to see how Facebook is one of the most attractive tools to boost your business. Lots of Facebook pages are created just for the sake of being out there which does nothing for your company.

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Here are some tips to boost your social media presence

Exclusive offers

Visitors are more likely to keep coming back when you offer them special giveaways and special offers. The more exclusive the offer, the more they don’t want to miss out.

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To make the offer unique, you can call for an expiry date or make it specific to only those who like your page. If you already have lots of engagement on your page – try expiration time of 2 hours. Play around with the offer expiry date, but start with a 24-hour time frame and see how that works for you. Get people involved in your offer by asking them to participate! You can also ask for people to vote for a winner among submissions of your fans – Example, vote for the best photo of your product or a selfie with your product.

Other social media pages

With Facebook, you can even add interactive media tabs. This gives your fans another avenue to connect on you other social media channels like Twitter, Pinterest, Instagram, etc. Cross-promoting to your Facebook visitors helps show your growing community. People want to belong to a community that is exciting and involving.  By integrating social media platforms such as YouTube or Instagram directly to Facebook business page, you can increase engagement and have more visual interest on your page.

Call-to-action button

Check your Facebook page’s header, where you can have a call-to-action button. If Facebook has enabled it, you will see the button “Create Call to Action” on the bottom right of your page header.

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. Check out all of the seven calls to action below:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Run a contest

A contest is a chance to showcase your product and market yourself. Publish it and run a caption contest to keep fans entertained and attract new people to your page. Contests don’t have to usually result in financial reward, but if you are willing to offer a discount or promotion, that can spike an interest and boost your engagement.

Be friends with other Facebook pages

Go ahead and do some spying. It’s not a crime to see how successful pages run their day-to-day posts. It’s a great way to learn what works and what doesn’t. By liking other Pages you see not only what the brands focus on and what they post on the their Timeline, but you also get the chance to interact with the Page, and their audience by commenting on the posts or saying something on their wall.

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By interacting with Pages on a regular basis you can expand your community and attract new followers, which potentially might lead to finding new business opportunities.

Don’t forget about milestones.

Let your fans know what is going on with your page so they feel part of your community. Keep in mind couple things:

  • Milestone posts are automatically posted in the expanded view on your Timeline wall and are visible by default to everyone
  • You do get an option to “Hide from News Feed” any new milestones that are being added.
  • If you choose to upload an image that goes along with your milestone, these photos should fit the following dimensions: 843 pixels wide x 403 pixels tall space.

Milestones are a great way to tell the story of your business through words and images. You can make them appear anywhere on your Timeline, depending on the date you pick.

Did you just launched a new product or have a new even coming up? Why not to create a milestone around it and encourage your fans to click on a link, so they can learn more about it.

Custom tab

The more interactive your Facebook page can be, the more your visitors want to spend time exploring. Tab option gives you a way to showcase custom content alongside the default tabs such as About and Likes, and any apps you may have already added to your page.

No one likes to come to a party where everyone is sitting down staring at the paint dry! Spruce up your Facebook by using the tab feature. Custom tabs play a big role in your social media marketing strategy because they let you create a much better user experience on Facebook and control the content your followers and visitors see.

Keep in mind, custom tabs are tabs created by a third-party developers, and not Facebook. Here are some good examples:

TabSite – contest apps, coupon apps, photo and video apps, social apps.

ShortStack – nice ready-made templates and themes with drag-and-drop functions.

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Are you using any of those features? Let us know which work for you best :)

Instagram Search and Explore Update is Now Inside Your Favorite App

What’s better than having your favorite sites synch together? Having Instagram include a powerful search engine! All the Explorer pages will give you super Trending Tags, Places, and much more capabilities. You can now have that search power that lets you find places and people in one place.

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If you live in a certain area, you can now look up location searches and link to your favorite hot spots. Go ahead and use the location search

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So you’re sick of roaming the same places every week or weekend? Thinking about exploring some new places? Now you can check it out before you visit or book your next trip. In the past, when looking for specific topics, users were pointed to hashtags or people. This was a very limited way to explore Instagram. Now we’ll have an option to check for places as well, so the result will come up in all those categories too.

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Remember the big mess that would appear on your Search page? Yeah, not sure whose scrambled eggs those were! You probably stared at the screen and thought, why so many husky puppies! ( we LOVE puppies, no complains here). The search results appeared irrelevant. Then you would wonder: is #lovequote trending right now?

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Previously, only content with the most Likes occurred on Explore tab. Last spring, Instagram begun to integrate personalized content, that included photos and videos “people you follow have liked”. This was the beginning of the new search capabilities.

With Instagram 7.0 update we get new ‘trending hashtags” hub:

insta3The great thing about Insta 7.O is the ability to relate searches. See something similar? Now you can link to more posts of interest. You’ve probably seen this capability in Twitter as well. This is where Instargam meets Twitter “trending” section. Does it mean the Instagram team is the very first destination for users to be able to check the latest news and information?

Instagram also added new curated collections that will be updated with new accounts and places – from beautiful architecture to musicians and athletes.

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The content will always be fresh and new with the new Instagram 7.0 update. It is capable of shooting and sharing using different options. Recall now that Instagram’s cofounder, Mike Krieger said: “There’s a lot more we need to do to make news discoverable, to make what’s going on in the world accessible”. They’ve stepped up their game and done a whole lot more for Instagram. The future looks bright.

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You can download Instagram 7.0 in the App Store or Google Play today.

Missing lots of your links in Google Webmaster Tools? You are not alone.

Couple of days ago I have noticed suspicious reductions in the amount of link data in one of my client’s Google Webmaster Tools. We worked very hard to produce quality content and distributed it through social media accounts, so people can link back to us. Tons of work and time went into this. And now I have to send my client an email about almost all of their links missing.

It went from bad to worse – from almost 30k links to around 2k and today it’s 48. Wow… I had no words when I saw this. At first, link disavow tool came to mind, but it just did not make sense. After couple of hours of research it turned out I was not the only one having this problem. People all over the web are having the same problem.

This is what Google has to say so far:

Known issue: links to your site data issues

“Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.”

 

Also, note that these changes are not likely to affect your rankings, as this might be just a temporary error.

To check your link data – login to your Google Webmaster Tools, click on Traffic in Dashboard, and then on Links to Your Site. Here you can find and analize such data as Who links the most, Your most linked content and How your data is linked.

Looking forward to seeing what is going on let’s hope this issue will be resolved soon :)

What Business Owners Should Expect From SEO in 2013

It’s that time of the year again! It’s time to make SEO predictions for 2013! It’s only January 2013 and we have 12 months of 2012 behind us, all analyzed inside-out. Let’s start predicting what kind of SEO news are coming our way, shall we?

Not all of the Rand Fishkin’s predictions came true in 2011 and 2012, but it doesn’t mean you should not pay attentions to his 10 Predictions for Inbound Marketing in 2013. Hope every point will score +2 in 2013 :)  I am highly recommending to read full article, it is great and has some interesting points:

#1: None of the potential threats to Google’s domination of search will make even a tiny dent.

#2: “Inbound marketing” will be in more titles & job profiles as “SEO” becomes too limiting for many professionals.

#3: More websites will move away from Google Analytics as the only provider of web visitor tracking.

#4: Google+ will continue to grow in 2013, but much more slowly than in 2012.

#5: App store search will remain largely ignored by marketers (for lots of defensible reasons).

#6: Facebook (and maybe Twitter, too) will make substantive efforts to expose new, meaningful data to brands that let them better track the ROI of both advertising and organic participation.

#7: Google will introduce more protocols like the meta keywords for Google News, rel author for publishers, etc.

#8: The social media tool market will continue a trend of consolidation and shrinkage.

#9: Co-occurrence of brands/websites and keyword terms/phrases will be proven to have an impact on search engine rankings through correlation data, specific experiments, and/or both.

#10: We’ll witness a major transaction (or two) in the inbound marketing field, potentially rivaling the iCrossing acquisition in size and scope.”

 

Interesting article from AJ Kumar in Entrepreneur:

“Predictions 
Despite Google’s secrecy, I’m comfortable making a few predictions about the relative importance of certain elements in the field of digital marketing. Specifically, I believe:

• ‘Structured data’ will play an increasingly important role in SEO. Structured data, or “microdata,” is a special mark up language that websites can use to provide additional information about their content to the search engines. Given that Google has relatively few indicators to objectively assess quality and given how much it has been pushing the adoption of this system, I believe schema.org microdata and other forms of structured mark up will become even more important to website performance in the natural search results. 
• Good content marketing will become a more accessible path to website success.To be clear, “good” content marketing doesn’t involve spamming sites with fake guest posts or distributing infographics simply because they’re popular. Instead, valuable content on topics readers care about is what will help websites increase their inbound backlinks, brand reputation and referral traffic naturally. This will lead to success in the search engine results with much less effort than traditional SEO techniques.
• Data-driven marketing techniques will drive out intuitive promotions. “Big data” was one of the hottest digital marketing buzzwords in 2012. Because the amount of information marketers have access to is only going to increase, it’s wise to assume that data-driven decisions will become even more important to marketers this year.”

Just in case you don’t like to read ( as most of us :), check out this SEO Predictions for 2013 Infographic from imFORZA team. Images, colors, icons – oh my! ( you can clearly see I love infographics) :

 

SEO basics: How to create Google+ page for your business

This step-by-step tutorial will show you how easy and quickly it is for your business to be visible in Google+ sea. It’s not a secret – Google loves everything that has to do with Google. If you are familiar with SEO, you know how important is to be found online, to have good quality links pointing back to your website. Well, Google+ does help with that! First, you have to be there, most importantly – your company needs to be there. And please keep in mind that ‘social’ means ‘interact’, ‘share’ with people, so don’t just register account and leave. Be active, there is so much to do, so much to explore, so much to share.

“See how businesses around the globe are using Google+ to get noticed, enhance their ads, and connect with their audience.”

Some Facts About Google+ :

1M+ Business and brand pages created in the first 6 months.

400M+ Google+ users and growing fast

5-10% Clickthrough rate uplift for socially-enhanced Search ads

Lets get started:

1. Go to https://plus.google.com/pages/create.

Also, before you start this process, make sure you have gmail account.

Pick your category – Local Business or Place, Product or Brand, Company, Institution or or Organization, Arts, Entertainment or Sports, Other.

2. Each category will require you to choose either a country your business is located in or to select a category.

Note: For Local Business or Place category you need to provide phone number associated with your business. If there is no results for number you have typed in, Google gives you two options to choose from:

3. Adding info

Here you would need to choose a name of your business and list your external website, if you have one.

If you already have personal Google+ account, you might be thinking Google+ Pages and Google+ Profiles are the same thing. No, it is not.

In Google words:

“Pages are extremely similar to profiles, but they have some key differences:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • The default privacy setting for elements on your page profile is public.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
  • Pages can’t play games.
  • Pages don’t have the option to share to ‘Extended circles’.
  • Pages can’t hangout on a mobile device.
  • Local pages have special fields that help people find the business’ physical location. Learn more about local pages.”

This will get you started. After you fill your information, just go ahead and start exploring Google+!

How to promote your product or service on Google+, how to share things in Google+,   should you create a local Google+ page for your company? All this and more is coming soon. Stay connected and lets share :)

How to move your website to new domain

If you are not happy with your domain name or just want to change it to a name that is more search engine friendly, there are some options to consider. Before you register new domain mane, remember that the keywords in your domain name carry the most weight with the search engines. The name you will choose is very important for the success of your website. I think we should have a separate article about importance of keywords in domaine name, but for now you can watch a video in which Matt Cutts is discussing the importance of having your target keywords in your domain name.
So, after you choose your new domain name you can start migrating to a new domain. When you site is build in WordPress, it allows you to transfer your content without starting from scratch. First thing you have to do is to make a backup of your entire WordPress installation and the MySQL database content. You can find more detailed step-by-step instructions here.

It will help you to transfer your website to a new server, or if you need – to change the website’s URL.

Most of the host companies can help you transfer your WordPress site. You may even be eligible for a free content transfer service after you upgrade your plan with some host providers.

When moving your domain, please don’t forget to cancel your web hosting with your old internet provider.
Need more help? Just leave a comment or shoot us an e-mail.

Your online reputation matters! Yes, it really does!

There are so many ways to think about your business reputation.

With the in-person experiences of customers, your reputation is also affected by your company’s web presence. Whether you manage a brand, yourself or a business, your online reputation is often the first impression potential customers will see. BUT, is your web presence making you or your business sparkle, or is it hurting your business reputation? Are you even paying attention to what your customers are saying about you, your product, your business online?

Your potential customers learn about your business by searching for you online. So, why not to do the same! Search for “your business name reviews“ using search engines like Google, Yahoo, or Bing to see what kinds of reviews your business is getting. This can help you determine what is being said about your business, and where it is being posted.

Try to respond to good reviews via private message, that way you don’t overwhelm your review page with your own comments. When you have a negative review ( it happens…), don’t panic! Apologize for the incident and let the costumer know it will never happen again.

If you have a profile on networks such as LinkedIn, Twitter, Facebook, etc., make sure your bio or information about your business is correct and similar. You don’t want to be one person on your website and completely different on Twitter account, same applies to your business as well.

There are plenty of tools available, that help you monitor your web presence and see how consumers perceive your website or online business. Here are some online reputation monitoring tools worth checking out:

1. BackType Alerts

– BackType (acquired by Twitter ) measures engagement and its impact on KPIs like revenue, page views, sign ups, downloads and more.

2. Me on the Web from Google

– helps you to understand and manage what people see when they search for you on Google. It feels a lot like Google alerts, but is more upfront and user-friendly.

3. Ping and TweekDeck

– help you track or update your entire online presence from a central hub.


On of the nice features of WordPress is moderation of comments people post on your blog. It allows you to prevent comments from appearing on your site without your express approval.

It’s important to build a positive reputation online, TRUST is very important. Your reputation can either build or ruin your whole business, so pay attention to what is being said online about you, your product or services, your business.