What Business Owners Should Expect From SEO in 2013

It’s that time of the year again! It’s time to make SEO predictions for 2013! It’s only January 2013 and we have 12 months of 2012 behind us, all analyzed inside-out. Let’s start predicting what kind of SEO news are coming our way, shall we?

Not all of the Rand Fishkin’s predictions came true in 2011 and 2012, but it doesn’t mean you should not pay attentions to his 10 Predictions for Inbound Marketing in 2013. Hope every point will score +2 in 2013 :)  I am highly recommending to read full article, it is great and has some interesting points:

#1: None of the potential threats to Google’s domination of search will make even a tiny dent.

#2: “Inbound marketing” will be in more titles & job profiles as “SEO” becomes too limiting for many professionals.

#3: More websites will move away from Google Analytics as the only provider of web visitor tracking.

#4: Google+ will continue to grow in 2013, but much more slowly than in 2012.

#5: App store search will remain largely ignored by marketers (for lots of defensible reasons).

#6: Facebook (and maybe Twitter, too) will make substantive efforts to expose new, meaningful data to brands that let them better track the ROI of both advertising and organic participation.

#7: Google will introduce more protocols like the meta keywords for Google News, rel author for publishers, etc.

#8: The social media tool market will continue a trend of consolidation and shrinkage.

#9: Co-occurrence of brands/websites and keyword terms/phrases will be proven to have an impact on search engine rankings through correlation data, specific experiments, and/or both.

#10: We’ll witness a major transaction (or two) in the inbound marketing field, potentially rivaling the iCrossing acquisition in size and scope.”


Interesting article from AJ Kumar in Entrepreneur:

Despite Google’s secrecy, I’m comfortable making a few predictions about the relative importance of certain elements in the field of digital marketing. Specifically, I believe:

• ‘Structured data’ will play an increasingly important role in SEO. Structured data, or “microdata,” is a special mark up language that websites can use to provide additional information about their content to the search engines. Given that Google has relatively few indicators to objectively assess quality and given how much it has been pushing the adoption of this system, I believe schema.org microdata and other forms of structured mark up will become even more important to website performance in the natural search results. 
• Good content marketing will become a more accessible path to website success.To be clear, “good” content marketing doesn’t involve spamming sites with fake guest posts or distributing infographics simply because they’re popular. Instead, valuable content on topics readers care about is what will help websites increase their inbound backlinks, brand reputation and referral traffic naturally. This will lead to success in the search engine results with much less effort than traditional SEO techniques.
• Data-driven marketing techniques will drive out intuitive promotions. “Big data” was one of the hottest digital marketing buzzwords in 2012. Because the amount of information marketers have access to is only going to increase, it’s wise to assume that data-driven decisions will become even more important to marketers this year.”

Just in case you don’t like to read ( as most of us :), check out this SEO Predictions for 2013 Infographic from imFORZA team. Images, colors, icons – oh my! ( you can clearly see I love infographics) :


SEO basics: How to create Google+ page for your business

This step-by-step tutorial will show you how easy and quickly it is for your business to be visible in Google+ sea. It’s not a secret – Google loves everything that has to do with Google. If you are familiar with SEO, you know how important is to be found online, to have good quality links pointing back to your website. Well, Google+ does help with that! First, you have to be there, most importantly – your company needs to be there. And please keep in mind that ‘social’ means ‘interact’, ‘share’ with people, so don’t just register account and leave. Be active, there is so much to do, so much to explore, so much to share.

“See how businesses around the globe are using Google+ to get noticed, enhance their ads, and connect with their audience.”

Some Facts About Google+ :

1M+ Business and brand pages created in the first 6 months.

400M+ Google+ users and growing fast

5-10% Clickthrough rate uplift for socially-enhanced Search ads

Lets get started:

1. Go to https://plus.google.com/pages/create.

Also, before you start this process, make sure you have gmail account.

Pick your category – Local Business or Place, Product or Brand, Company, Institution or or Organization, Arts, Entertainment or Sports, Other.

2. Each category will require you to choose either a country your business is located in or to select a category.

Note: For Local Business or Place category you need to provide phone number associated with your business. If there is no results for number you have typed in, Google gives you two options to choose from:

3. Adding info

Here you would need to choose a name of your business and list your external website, if you have one.

If you already have personal Google+ account, you might be thinking Google+ Pages and Google+ Profiles are the same thing. No, it is not.

In Google words:

“Pages are extremely similar to profiles, but they have some key differences:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • The default privacy setting for elements on your page profile is public.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
  • Pages can’t play games.
  • Pages don’t have the option to share to ‘Extended circles’.
  • Pages can’t hangout on a mobile device.
  • Local pages have special fields that help people find the business’ physical location. Learn more about local pages.”

This will get you started. After you fill your information, just go ahead and start exploring Google+!

How to promote your product or service on Google+, how to share things in Google+,   should you create a local Google+ page for your company? All this and more is coming soon. Stay connected and lets share :)