Your online reputation matters! Yes, it really does!

There are so many ways to think about your business reputation.

With the in-person experiences of customers, your reputation is also affected by your company’s web presence. Whether you manage a brand, yourself or a business, your online reputation is often the first impression potential customers will see. BUT, is your web presence making you or your business sparkle, or is it hurting your business reputation? Are you even paying attention to what your customers are saying about you, your product, your business online?

Your potential customers learn about your business by searching for you online. So, why not to do the same! Search for “your business name reviews“ using search engines like Google, Yahoo, or Bing to see what kinds of reviews your business is getting. This can help you determine what is being said about your business, and where it is being posted.

Try to respond to good reviews via private message, that way you don’t overwhelm your review page with your own comments. When you have a negative review ( it happens…), don’t panic! Apologize for the incident and let the costumer know it will never happen again.

If you have a profile on networks such as LinkedIn, Twitter, Facebook, etc., make sure your bio or information about your business is correct and similar. You don’t want to be one person on your website and completely different on Twitter account, same applies to your business as well.

There are plenty of tools available, that help you monitor your web presence and see how consumers perceive your website or online business. Here are some online reputation monitoring tools worth checking out:

1. BackType Alerts

– BackType (acquired by Twitter ) measures engagement and its impact on KPIs like revenue, page views, sign ups, downloads and more.

2. Me on the Web from Google

– helps you to understand and manage what people see when they search for you on Google. It feels a lot like Google alerts, but is more upfront and user-friendly.

3. Ping and TweekDeck

– help you track or update your entire online presence from a central hub.


On of the nice features of WordPress is moderation of comments people post on your blog. It allows you to prevent comments from appearing on your site without your express approval.

It’s important to build a positive reputation online, TRUST is very important. Your reputation can either build or ruin your whole business, so pay attention to what is being said online about you, your product or services, your business.

Backup your WordPress site

Your files, documents, photos are important! Because they are stored on your local computer, you need to create additional copy (backup), just in case something will happen to your computer or hard drive will die. Same applies to any website, which is stored on similar computer (server), which may contain hundreds of other websites. Every time you edit something, install new plugins or update your WordPress website, there is a risk that something can go wrong. There are many reasons why this can happen – server failure, corrupted database, bad plugin, etc. And don’t forget about hackers, another good reason why any website needs to be backed up.

So, here is the good reason for you to use WordPress, where core team is very good at keeping the core software secure and up to date. If you miss an update – chances are your website may be hacked, and if there is no backup – you may need to start all over again with design and development. And that’s why backup is crucial. How do I backup my site? Simple – export SQL database in PhpMyAdmin and copy files over FTP. Sounds too technical? Ok, WordPress has got plugin(s) for that, here are some of the best ones tested on WordPress 3.2.1

1. Backup Buddy

– the most complete backup of a WordPress site

2. WordPress backup to Dropbox

– complete website backup, excellent if you use DropBox

3. Snapshot backup

– has scheduling available, backs up to your FTP server in zip file

4. WP-DB-Backup

– simple plugin that backs up just database, has scheduling available via email

5. EZPZ One click backup

– real one click backup, both manual and automated backups are available